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Wall Street likes the move to trim 100 brands
August 5, 2014
By: TOM BRANNA
Editor
What's several dozen brands among friends? When Procter & Gamble announced last week that it plans to sell about 100 “underperforming” brands to better concentrate on its core products, the folks on Wall Street cheered the move. In fact, some analysts predict the stock will rise 11% from August 5 levels. On Friday, Aug 1, Chief Executive Officer AG Lafley, announced plans to streamline its business to focus more on 70 to 80 of its biggest brands including the billion dolla...
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